Meet Neka Pasquale of Urban Remedy
Neka Pasquale shares her journey from having her own acupuncture practice to launching Urban Remedy, a wellness company focused on providing convenient, healthy juices, shakes and snacks for those on the go… All while taking care of her young son.
She even counts supermodel Cindy Crawford – now a partner and brand ambassador for Urban Remedy – as her number one fan.
Whether you want to start your own health and wellness business or are seeking a job in the industry (Urban Remedy are hiring!), read on…
WHAT DID YOU DO BEFORE LAUNCHING URBAN REMEDY?
I had a private acupuncture practice in Mill Valley, California, for more than 10 years. I treated all kinds of issues ranging from PMS, infertility and pregnancy to inflammatory disorders, HIV, insomnia and migraine headaches – among others. I have a huge passion for cooking and nutrition, so I educated my patients on using food as medicine as well as making other lifestyle changes to prevent disease and stay balanced.
WHAT INSPIRED YOU TO LAUNCH URBAN REMEDY?
I began doing three-to-five-day yoga retreats where we ate live raw foods, juiced and practiced yoga, meditation, acupuncture, and detox therapies. I saw the amazing results the participants received – some said they felt up to 80% reduction in chronic pain symptoms. Many people reported feeling more energized, losing excess weight and feeling inspired to be and stay healthy. After the word of these incredible results got out I started doing more retreats and added cooking classes to the mix.
Many people found they didn’t have the time to buy, wash, juice, and clean up so they requested that I make their juices for them. I began juicing three times a week while having a full acupuncture practice; I was busy! Urban Remedy grew organically from there.
JUICING AND CLEANSES ARE BIG BUSINESS RIGHT NOW. WHAT MAKES URBAN REMEDY DIFFERENT?
We are not just a juice business; we also offer gluten free, grain free and vegan foods, snacks, desserts, nutritional supplements and a variety of meal replacement drinks. My passion is creating foods that are nutrient dense and excellent for you, but that also taste amazing. I feel like if we can offer things such as a gluten free, grain free brownie that is moist and chewy – and you never could tell it was absent of butter, white sugar and flour – people will get excited about trying all of our products.
YOU NOW WORK WITH SCIENCE INC TO HELP FINANCE AND GROW URBAN REMEDY. WHEN DID YOU BRING THEM ON AND WHY?
I financed the first year myself and then the business grew so fast that I was quickly in need of a newer and bigger kitchen, and that is when I was introduced to Science Inc. They helped me raise money to build out a new kitchen and take Urban Remedy to the next level. They have helped me grow my online business as well.
TALK US THROUGH YOUR PROCESS – HOW MUCH TRIAL AND ERROR IS INVOLVED IN RECIPE DEVELOPMENT?
I already had many recipes in my back pocket from years of doing retreats and cooking classes as well as recipes from my own kitchen. Many times I will get inspired by a craving and then re-create the ‘healthy but delicious’ version of the food I crave. Cooking is my creative outlet.
WHAT’S THE MOST SATISFYING PART OF YOUR JOB?
Doing what I love and hearing how Urban Remedy supports people being as healthy and vibrant as possible – I love getting into the kitchen and creating healthy yummy recipes.
AND THE MOST CHALLENGING ASPECTS?
Because I manage so many facets of the business I often feel like I am spread thin.
WHAT’S THE BEST PIECE OF CAREER ADVICE YOU’VE RECEIVED?
Surround yourself with an experienced and smart team. Listen to their advice and make your own decisions.
FIVE YEAR PLAN?
Yes! But it’s a secret.
ANY PARTING WORDS OF WISDOM TO OTHERS WANTING TO GET INTO THE WELLNESS BUSINESS?
Be authentic and do what you are truly passionate about. Don’t be afraid to ask for what you want and know you deserve it. I think it’s true that many times a strong outspoken woman is perceived as difficult while a man is seen as powerful. Being able to speak your truth and not care how others perceive you is challenging but important.